Social eCommerce

Case Study - data insights and RDS SQL Server DR with AWS RedShift, CloudBasic Multi-AR and Tableau Software

CloudBasic helps fastest growing fashion retailer in Turkey to  achieve DR and real-time data insights with AWS RedShift and Tableau Software

Social eCommerce platform turned to CloudBasic, AWS RedShift and Tableau to get the power and agility to analyze data for 1/10th the cost of traditional data warehouse alternatives*, took advantage of CloudBasic’s dual function to feed data to Redshift and to create RDS SQL Server Read-Replicas for DR and HA

EXECUTIVE SUMMARY:, based in Turkey, is a social e-commerce platform for women, which enables them to trade their own luxurious fashion items with other women in a secure online environment. As the company business model proved successful, the platform user base expanded at a fast pace. To optimize its cloud infrastructure, the company took advantage of CloudBasic’s signature SQL Server replication technology to aggregate vast amounts of data into an Amazon RedShift data warehouse. It also deployed business intelligence tools from Tableau Software, which connects natively with RedShift and allows powerful data analytics via a simple drag-and-drop interface. The resulting optimized cloud infrastructure is at a fraction of the cost of traditional alternatives.

The Client

A short stroll on the streets of Istanbul makes it immediacy obvious that Turkey has become an important junction in the fashion world. Both local brands and international names compete for the attention and wallets of Turkish women. Recently the fashion world witnessed the emergence of a new industry player, which brought in a large wave of new buyers into the mix., founded in 2014 in Nisantası, Turkey, is an innovative social eCommerce platform, which enables women to trade their luxury clothes and accessories, and share their fashion closets with other women. The company tapped a unique business opportunity that intertwined fashion with social networking, e-commerce, and mobility.

One of the keys to the fast growth of ModaCruiz is that its model allowed many women to acquire almost new luxurious fashion items, which they might not otherwise be able to afford. In addition, the secure ecommerce platform fosters an environment of trade with genuine products, rather than low cost imitations. And perhaps most importantly, it helps trendy women off load their last year’s purchases from their closets, so that they can go shopping in the chic malls throughout the city and refill their closets according to the latest fashion trends.

The Case

As the ModaCruz platform gained popularity in the dynamic fashion world, and vast amounts of user data accumulated, the company faced the challenge to optimize its cloud infrastructure and manage the data in the most efficient way possible.

The management team realized the need to acquire a powerful data warehousing solution, which would enable them to make clear management decisions based on data, accurately reflecting the actual user behavior on the platform. At the same time, access to that data for analytical purposes should not unnecessarily burden the database servers, as the optimal performance of the social ecommerce platform is of paramount importance.

The IT team was also looking to deploy a cost-effective cloud-based high-availability (HA) and disaster recovery (DR) solution.

The Solution turned to CloudBasic and its robust server replication technology to deploy an optimized data warehousing solution that would meet all requirements. The configuration included a sophisticated cloud architecture, where data is aggregated and fed into Amazon RedShift data warehouse, against which a third party reporting solution from Tableau Software can run advanced analytics.

Utilizing CloudBasic’s RDS Multi-AR for RDS SQL Server & RedShift, the client can continuously feed data changes from AWS RDS Servers into the SQL Server pre-installed on the CloudBasic instance, with mirroring to RedShift with a low latency. AWS RedShift was chosen because it is a fully managed and scalable data warehousing solution, which integrates well with a broad variety of business intelligence tools. Tableau Software was particularly suitable for the project because of its interactive data visualization products, which are focused on business intelligence.

The Results

Levering the cloud with cost effective advanced analytics and disaster recovery bundled solution!

ModaCruz achieved a consolidated data layer from all RDS SQL Server Databases. As a result, it implemented a disaster recovery solution, and gained valuable business intelligence insights to enable further growth. For more information about ModaCruz, please visit

Leverage the cloud at its best! To learn more about CloudBasic and its cloud technology products, please contact CloudBasic.

*this statement is based on AWS estimate:

You'll be in good company:

Amazing Product for RDS SQL Server replication


Cloudbasic RDS Always-On/Geo-Replicate for SQL Server provided us with just what we were looking for. It saved us a lot of time during our migration process by taking care of the database schema replication and keeping large amounts of data in sync. Also, the support has been amazing in terms of being available in-spite of the time zone differences. Read full review >>

Bernadette Hensley

Great product, fantastic support team!

We’re a small, growing company so our AWS budget is tight and the CloudBasic replication product is the perfect solution for our needs. This product has allowed us to implement a reliable, near real-time replication solution without resorting to expensive SQL Server/RDS replication solutions. The CloudBasic product has proven to be fast, reliable, easy to set up, use and manage.

Before our AWS migration we managed our own physical SQL Server installation and used SQL Server log shipping to sync our online and reporting databases with typical latencies of 15-30 minute range. With the CloudBasic solution our latencies are now in the 2-5 second range…  Read full review >>

Damien Hanna, Roomex Limited

CloudBasic is an AWS Rockstar!

The CloudBasic RDS Always-On/Geo-Replicate for SQL Server solution is an absolute lifesaver when working with RDS SQL Server! SQL Server on RDS falls short in a lot of aspects when it comes to replication and disaster recovery, and this solution makes the process seamless. We’re able to migrate very large amounts of data and keep the in sync while we move applications around, as well as create usable read-replicas that RDS simply doesn’t provide. Anytime we’ve run into any snags in the process, CloudBasic support has been right there available to help get things going right away. I’m truly impressed with the product and the company behind it! Read full review >>

Chris Kizziar

five-starsGreat product, simplifies architecture and hassle free

CLOUDBASIC RDS Always-On/Geo-Replicate for SQL Server HA/DR/Redshift/S3 provided us a way to replicate multiple on site MSSQL DBs to other datacenters as well as Amazon RDS\EC2 and also from the cloud into our datacenters. After spending weeks of investigating how we could manage this using SQL’s own replication or writing our own replication jobs we found Cloudbasic. We were up and running within a hour and our DBA team could test replication paths hassle free and have full control over the source and destination DBs. The ability to replicate into SQL Web version saves us $10,000’s every year whilst maintaining the ability to have read\write replicas. The Cloudbasic support has been fantastic, helping us with any questions we have and also releasing new features to meet specific needs, we couldn’t ask for more from a product support group. I would highly recommend you trial this product if you are looking at any form of hybrid MSSQL replication and want the most cost optimised solution that works straight out the box (AMI). Read full review >>


five-starsExcellent product and support!

CloudBasic RDS AlwaysOn/Geo-Replicate for SQL Server HA/DR is an excellent product backed by great support. Using the pre-configured AMI we were up and running in minutes. Used CloudBasic to migrate SQL Server databases into RDS, followed by setting up cross-region Multi-AR RDS SQL replications for Disaster Recovery and Multi-AZ High Availability. It works well with RDS Multi-AZ, creates SQL Server read-replicas which can be used for reporting, data-locality and offloading of primary RDS SQL Servers. With help form the responsive CloudBasic support team we were able to migrate our databases with no down time. Setting up DR and HA was straightforward.

I strongly recommend the product and the CloudBasic advisory support team…  Read full review >>


five-starsI’m really happy I found your product

I’m really happy I found your product as there are not many options for this sort of thing with RDS and SQL Server.


Daniel O’Connor,

five-starsDoes what it says on the box, easy to use, amazing support.

I found this tool when I was looking for a way to transfer databases between our development systems and our production systems. These comprised of a mix of in house physical SQL, EC2 SQL and and RDS. Cloudbasic Geo-replicate solved this problem.

The product improvements I asked for were implemented within days allowing me to extend our use of this product into our devops continuous delivery model.

Oniqua Cloud

five-starsAffordable SQL Server High Availability Solution

As a consultant I look for affordable and easy to maintain solutions for my customers. This SQL Server HA solution features a simple web interface. I did not have to worry about configuring server clusters, log shipping etc. I was able to setup a DB instance replication to a cross-region AlwaysOn RDS in minutes. I was pleasantly surprised that MSSQL Web Edition is also supported. I had to call for support related to DB issues on my end. I was assigned a dedicated support representative who proved to be very helpful. I did an extensive testing to ensure that this product is very reliable. With this product I am planning to scale up my Cloud Disaster Recovery implementation efforts.

Nick Semer, IT Consultant

five-starsSimple, Powerful, with Stellar Support


The software delivers what it promises. Its easy to use. The support is fantastic. We were impressed how fast they reached out to us to want to help. The software is fast, economical and affordable. It doesn’t put any stress on your source and destination databases. It seamlessly does what it does and it does it well. I highly recommend this product to anyone.

Otelz Development Team

five-starsSimple cross-region RDS replication solution

We were looking for a way to continuously replicate our RDS based SQL Servers from west to east coast, for disaster recovery and reporting purposes. We started from looking for a SQL Server log shipping and high availability based solution ..then found CloudBasic’s Geo-Replicate server. We launched the server from the market place, entered RDS source and destination information and within minutes were able to stream data. The secondary DBs seeded very fast, and … Read All

Radmeister, Inc.

five-starsEasy setup. Various deployment scenarios.

We were looking to utilize AWS as a fail-over site for our on-premise SQL Server based applications. We turned to the AWS Market place to find solutions to help us speed up implementation. Found this product, and within minutes were able to steam SQL Server data to an RDS SQL Server on AWS. All we had to do is enter source and destination SQL server connection strings. Then selected if we wanted a one time migration of the SQL server or also… Read full review >>

J.P., Solution Architect

five-starsWorks very well. Easy to use. Some minor issues need to be addressed.

We intended to use this software to do a one time migration of SQL databases from our co-located datacenter to AWS. Then figured it is very easy to setup continuous replication from East to West coast (AWS in California to AWS in Virginia). We currently use EC2 SQL Server Web edition in California, replicating to a small RDS Web Edition in Virginia… Read full review >>

John M.

five-starsSimple and inexpensive solution to replicate SQL Servers from West to East coast

Our customer base spans 100+ hospitals, including Tenet Healthcare, Baptist Health of South Florida and Texas Health Resources. We migrated our systems to AWS a year ago. Then shortly after, as part of our business continuity planning, selected the pre-AWS Marketplace version of CLOUDBASIC REPLICATE to … Read full review >>

Versant Holdings, LLC

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The most important feature we were looking for was to be able to access the end point of the replica for our reporting. This product replicates between SQL servers manages by us. We have to ensure the destination SQL Server is used in read-only mode, but this gives us the flexibility to setup replication in various scenarios: on-prem to AWS, across AWS regions, zone-to-zone. It does seem that SQL Server Web edition is supported in all scenarios as well… Read full review >>

George K.

five-starsCloudBasic SQL Migrate to RDS Solution

I used CloudBasic to Migrate my SQL2012 to an RDS 2012 instance. Install of CloudBasic was easy and once the connection strings were set on the CloudBasic Server webpage, my database connectivity was verified and the db migrated very fast to the RDS instance. CloudBasic is the easiest and fastest solution to replicate your data to an RDS instance for production and or testing. Thank You for making my job easier!!! Read full review >>

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five-starsCloudBasic works great! Easy to setup and comes with outstanding support.

CloudBasic has a nice web user interface. There’s a quick setup feature to start replicating your databases in minutes after you setup the AMI from Amazon’s Marketplace. If you have any questions, RJ and their support team will go to great lengths to make sure CloudBasic gives you the ROI that you’re looking for in a database replication solution. Awesome product. Read full review >>

AnswerFirst Communications