Cross-Region Replication on AWS

The Tie Bar optimizes AWS cloud deployment with CloudBasic

The popular online menswear retailer uses CloudBasic’s RDS Multi-AR for Cross-Region DR and RDS SQL Server Readable-Replicas on AWS

EXECUTIVE SUMMARY: The Tie Bar, an eCommerce retailer specializing in fashion accessories managed to disrupt traditional menswear stores with its innovative business model, attractive pricing, and vast online inventory. After experiencing fast business growth, the company migrated on-premise SQL servers to AWS. Taking advantage of CloudBasic’s advanced replication technology, the client optimized its cloud deployment with cross-region read replicas to off-load primary RDS and improve efficiency.

The Client

The Tie Bar in an online retailer, specializing in premium quality neck ties, bow ties, belts, socks and moreThe Tie Bar is an ecommerce fashion retailer, specializing in the design of fashion accessories for men. The company’s website went live in 2004 and was strictly an ecommerce venture. As the company grew, it also opened a flagship brick and mortar retail store in Chicago.

Since its founding, the brand has gained substantial popularity among consumers, along with notable recognition in the media. The company philosophy is centered on the concept that quality fashion items should not be cost prohibitive. Offering a broad range of wallet-friendly fashion accessories for men has clearly been a successful strategy.

The stellar management team, which blends executives formerly associated with top business names like McKinsey, Nordstrom, Topman, and Trunk Club, has managed to disrupt traditional menswear stores, and turn the startup into a serious business, carrying over 10,000 stock keeping units, and generating over $20 million in annual revenues.

The Case

Helping a guy change his look and feel great without breaking his wallet is not just a matter of picking the right fashion accessories. From a technology standpoint, in order to successfully tap into the fast growing US Menswear market, a business requires a robust eCommerce infrastructure.

Selling products and services online is the quintessential use case for the cloud, and this innovative retailer chose Amazon Web Services for its industry leading public cloud infrastructure. The company was particularly attracted by the RDS Multi-AZ package, planning to take advantage of the mirrored database instance for reporting and analytics.

The IT Team discovered that AWS RDS Multi-AZ for SQL Server does not provide access to the read-replica. The resulting implication is that all database analytics and performance reports would have to be run against the live primary RDS instance. Not an optimal situation.

The Solution

View a sample cloud replication scenario to compare cost and benefits:

AWS RDS Multi-AZ vs. CloudBasic RDS Multi-AZ-AR (SQL Server)

To optimize their cloud deployment, the company chose CloudBasic’s RDS Multi-AR server replication solution, which was designed specifically for AWS. It allows them to enable Multi-AR(Multi-Avaialblity-Region) Read-Replicas to off-load the primary RDS and for DR and HA, mirroring RDS Single-AZ SQL Servers in Virginia to CloudBasic RDS Multi-AR in Oregon.

The CloudBasic solution replicates asynchronously allowing the replica instance to be located in another region, as well as the replica SQL Server type size to be running on a less expensive EC2 instance type/size, with processing capabilities sufficient to satisfy the reporting and API read-loads. In the event of a fail-over the mirrored instance can be quickly promoted to primary and upgraded to a larger instance.

The Results

The Tie Bar optimized their cloud deployment with cross-region replication. Specifically, they scaled up their mirroring from Zone-to-Zone in the RDS Multi-AZ case to Cross-Region with RDS Multi-AR, by taking advantage of CloudBasic’s advanced Geo-Replication functionality.

The client originally had RDS db.M4.Large Multi-AZ SQL Servers, costing $1.955/h per server and offering only zone-to-zone DR, and no readable replicas. With CloudBasic, they upgraded to RDS db.M4.XLarge Single-AZ SQL Server Web Edition and added Cross-Region DR, and Readable Replicas with CloudBasic's RDS Multi-AR. The total cost is just $0.44/h per server more, for a total of $2.401/h.

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RDS Always-On/Geo-Replicate (Multi-AR) for SQL Server HA/DR

RDS SQL Server Multi-AZ and Multi-AR (Cross-Region) Readable-Replicas for HA/DR, reporting, off-loading of primaries. On-Premise to AWS replication for Cloud HA/DR.

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You'll be in good company:

Amazing Product for RDS SQL Server replication


Cloudbasic RDS Always-On/Geo-Replicate for SQL Server provided us with just what we were looking for. It saved us a lot of time during our migration process by taking care of the database schema replication and keeping large amounts of data in sync. Also, the support has been amazing in terms of being available in-spite of the time zone differences. Read full review >>

Bernadette Hensley

Great product, fantastic support team!

We’re a small, growing company so our AWS budget is tight and the CloudBasic replication product is the perfect solution for our needs. This product has allowed us to implement a reliable, near real-time replication solution without resorting to expensive SQL Server/RDS replication solutions. The CloudBasic product has proven to be fast, reliable, easy to set up, use and manage.

Before our AWS migration we managed our own physical SQL Server installation and used SQL Server log shipping to sync our online and reporting databases with typical latencies of 15-30 minute range. With the CloudBasic solution our latencies are now in the 2-5 second range…  Read full review >>

Damien Hanna, Roomex Limited

CloudBasic is an AWS Rockstar!

The CloudBasic RDS Always-On/Geo-Replicate for SQL Server solution is an absolute lifesaver when working with RDS SQL Server! SQL Server on RDS falls short in a lot of aspects when it comes to replication and disaster recovery, and this solution makes the process seamless. We’re able to migrate very large amounts of data and keep the in sync while we move applications around, as well as create usable read-replicas that RDS simply doesn’t provide. Anytime we’ve run into any snags in the process, CloudBasic support has been right there available to help get things going right away. I’m truly impressed with the product and the company behind it! Read full review >>

Chris Kizziar

five-starsGreat product, simplifies architecture and hassle free

CLOUDBASIC RDS Always-On/Geo-Replicate for SQL Server HA/DR/Redshift/S3 provided us a way to replicate multiple on site MSSQL DBs to other datacenters as well as Amazon RDS\EC2 and also from the cloud into our datacenters. After spending weeks of investigating how we could manage this using SQL’s own replication or writing our own replication jobs we found Cloudbasic. We were up and running within a hour and our DBA team could test replication paths hassle free and have full control over the source and destination DBs. The ability to replicate into SQL Web version saves us $10,000’s every year whilst maintaining the ability to have read\write replicas. The Cloudbasic support has been fantastic, helping us with any questions we have and also releasing new features to meet specific needs, we couldn’t ask for more from a product support group. I would highly recommend you trial this product if you are looking at any form of hybrid MSSQL replication and want the most cost optimised solution that works straight out the box (AMI). Read full review >>


five-starsExcellent product and support!

CloudBasic RDS AlwaysOn/Geo-Replicate for SQL Server HA/DR is an excellent product backed by great support. Using the pre-configured AMI we were up and running in minutes. Used CloudBasic to migrate SQL Server databases into RDS, followed by setting up cross-region Multi-AR RDS SQL replications for Disaster Recovery and Multi-AZ High Availability. It works well with RDS Multi-AZ, creates SQL Server read-replicas which can be used for reporting, data-locality and offloading of primary RDS SQL Servers. With help form the responsive CloudBasic support team we were able to migrate our databases with no down time. Setting up DR and HA was straightforward.

I strongly recommend the product and the CloudBasic advisory support team…  Read full review >>


five-starsI’m really happy I found your product

I’m really happy I found your product as there are not many options for this sort of thing with RDS and SQL Server.


Daniel O’Connor,

five-starsDoes what it says on the box, easy to use, amazing support.

I found this tool when I was looking for a way to transfer databases between our development systems and our production systems. These comprised of a mix of in house physical SQL, EC2 SQL and and RDS. Cloudbasic Geo-replicate solved this problem.

The product improvements I asked for were implemented within days allowing me to extend our use of this product into our devops continuous delivery model.

Oniqua Cloud

five-starsAffordable SQL Server High Availability Solution

As a consultant I look for affordable and easy to maintain solutions for my customers. This SQL Server HA solution features a simple web interface. I did not have to worry about configuring server clusters, log shipping etc. I was able to setup a DB instance replication to a cross-region AlwaysOn RDS in minutes. I was pleasantly surprised that MSSQL Web Edition is also supported. I had to call for support related to DB issues on my end. I was assigned a dedicated support representative who proved to be very helpful. I did an extensive testing to ensure that this product is very reliable. With this product I am planning to scale up my Cloud Disaster Recovery implementation efforts.

Nick Semer, IT Consultant

five-starsSimple, Powerful, with Stellar Support


The software delivers what it promises. Its easy to use. The support is fantastic. We were impressed how fast they reached out to us to want to help. The software is fast, economical and affordable. It doesn’t put any stress on your source and destination databases. It seamlessly does what it does and it does it well. I highly recommend this product to anyone.

Otelz Development Team

five-starsSimple cross-region RDS replication solution

We were looking for a way to continuously replicate our RDS based SQL Servers from west to east coast, for disaster recovery and reporting purposes. We started from looking for a SQL Server log shipping and high availability based solution ..then found CloudBasic’s Geo-Replicate server. We launched the server from the market place, entered RDS source and destination information and within minutes were able to stream data. The secondary DBs seeded very fast, and … Read All

Radmeister, Inc.

five-starsEasy setup. Various deployment scenarios.

We were looking to utilize AWS as a fail-over site for our on-premise SQL Server based applications. We turned to the AWS Market place to find solutions to help us speed up implementation. Found this product, and within minutes were able to steam SQL Server data to an RDS SQL Server on AWS. All we had to do is enter source and destination SQL server connection strings. Then selected if we wanted a one time migration of the SQL server or also… Read full review >>

J.P., Solution Architect

five-starsWorks very well. Easy to use. Some minor issues need to be addressed.

We intended to use this software to do a one time migration of SQL databases from our co-located datacenter to AWS. Then figured it is very easy to setup continuous replication from East to West coast (AWS in California to AWS in Virginia). We currently use EC2 SQL Server Web edition in California, replicating to a small RDS Web Edition in Virginia… Read full review >>

John M.

five-starsSimple and inexpensive solution to replicate SQL Servers from West to East coast

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five-stars-review-on-AWS-MarketplacePowerful Yet Simple Replication Solution

The most important feature we were looking for was to be able to access the end point of the replica for our reporting. This product replicates between SQL servers manages by us. We have to ensure the destination SQL Server is used in read-only mode, but this gives us the flexibility to setup replication in various scenarios: on-prem to AWS, across AWS regions, zone-to-zone. It does seem that SQL Server Web edition is supported in all scenarios as well… Read full review >>

George K.

five-starsCloudBasic SQL Migrate to RDS Solution

I used CloudBasic to Migrate my SQL2012 to an RDS 2012 instance. Install of CloudBasic was easy and once the connection strings were set on the CloudBasic Server webpage, my database connectivity was verified and the db migrated very fast to the RDS instance. CloudBasic is the easiest and fastest solution to replicate your data to an RDS instance for production and or testing. Thank You for making my job easier!!! Read full review >>

Tampa Bay Times

five-starsCloudBasic works great! Easy to setup and comes with outstanding support.

CloudBasic has a nice web user interface. There’s a quick setup feature to start replicating your databases in minutes after you setup the AMI from Amazon’s Marketplace. If you have any questions, RJ and their support team will go to great lengths to make sure CloudBasic gives you the ROI that you’re looking for in a database replication solution. Awesome product. Read full review >>

AnswerFirst Communications